Posts Tagged ‘price wars’
Wednesday, June 23rd, 2010
I attended the Childrens Book Council of Australia (CBCA)’s conference over the weekend. There was a talk about ebooks and it was a heated debate. Dyan Blacklock from Omnibus suggested that all ebooks should be sold at $5. But would this lessen the value of the book itself?
The pricing model of ebooks is a stumbling block for the digitial revolution. In the US, Amazon were the first to set their ebooks prices to $9.99 (US dollars) Compare that to a $35 RRP (Aus dollars) for a paper book. However, there are people who still think that $9.99 is a rip off. Here’s a forum about ebooks being expensive. There’s an assumption that because there’s no paper, printing or transport costs, an ebook should be dirt-cheap. Greedy publishers and booksellers are just making more money. I’m not sure if this is justified. While you’ll be able to save on making a hardcopy, making a book is still an expensive task: it still has to be written, edited, formatted, marketed etc. Despite this, there was recently a new ebook being sold for just $2.99.